When cosplay’s the new marketing in-thing, it’s inevitable that someone somewhere’s bound to jump on the bandwagon.
Even malls are getting in on the act, as today’s Liang Court’s It’s Anime Fair (otherwise known as Liang Court Anime Week) would attest.
The event was held as part of an ongoing Japanese fair that featured a handful of stalls selling anime merchandise, fan art and paraphernalia, together with a small stage setup that saw use by local band Ryusei and cosplayers in a segment organized by EOY and Fei Yue Community Services.
The line-up of the day included an impressive Russia from Hetalia, a slew of run-of-the-mill Vocaloids, and an Ouma Shu (with a budget void) from Guilty Crown posing on stage to a lukewarm audience.
What really put a damper on it all was the emcee, who made several gaffs, including a claim that “these are the best cosplayers” at the event, and fell woefully short at selling the show.
The initial ten cosplayers were followed by participants from the Silver Cosplay Club, a cosplay group for seniors.
Their costumes weren’t stellar (those outfits sure looked store-bought), but they had to be commended for their efforts, especially the visually impaired individual who emulated the titular blind swordsman from Takeshi Kitano’s 2003 hit Zatoichi. His was a credible impression, to say the least.
Ultimately, for all the hype surrounding Anime Week, it wasn’t so much an event as a non-event.
It was a good enough excuse for cosplayers and photographers to mingle, but if you’re looking for something value-added, I’m afraid there’s not a whole lot it’s got to offer.
If you’re ever in the area, you’re better off popping down to Meidi-Ya for some discount shochu, and Tampopo for the cream puffs to die for instead.